YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
👥👥 CREDITS 👥👥
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
📄📄 SOURCES 📄📄
💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: plclip.info/show/dXdlm5y5iKDbqJw/wideo
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
PLclip declaration: support.google.com/youtube/answer/154235
❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
🎢 WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
📕 CHAPTERS 📕
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Komentarze

  • Tom Scott
    Tom Scott2 miesięcy temu

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, PLclip titles have to be short and catchy!

  • Ken Chiu

    Ken Chiu

    13 dni temu

    @Harv Pot Delete ads now and ban youtube :)

  • Harv Pot

    Harv Pot

    14 dni temu

    I agree.

  • Ken Chiu

    Ken Chiu

    15 dni temu

    Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!

  • Dionysio Katehis

    Dionysio Katehis

    15 dni temu

    You got a problem with PLclip it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..

  • RT HJ

    RT HJ

    25 dni temu

    I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.

  • épinards & caramel
    épinards & caramel7 godzin temu

    I always laugh out at the delivery of “classy, I don't think anyone noticed”

  • NicleT
    NicleT12 godzin temu

    “It’s time to play: Is this an adv...” Car ad starts at this exact second 🙄

  • Felix Liu
    Felix Liu12 godzin temu

    Well. TV is waning ....right?

  • SoundSpire
    SoundSpire12 godzin temu

    This is why you don’t give 100W to a new vaper :)

  • mychemicalbromance
    mychemicalbromance12 godzin temu

    I don't believe that Tom Scott isn't like this off camera

  • Vladimir Putin
    Vladimir Putin15 godzin temu

    12:31 you bastard, haha

  • Tobias LG
    Tobias LG16 godzin temu

    Tom, I love you

  • johan christiansen
    johan christiansen19 godzin temu

    "Oh lord won't you buy me a german luxury car, my friends all drive german sport cars, i must make amends" Just doesn't have the same ring to it.

  • Loving - Kitty
    Loving - Kitty21 godzinę temu

    Tom: it’s time to play, is this an advert! PLclip: *plays ad* Me: (´・_・`)

  • Hairy Ghostbear
    Hairy GhostbearDzień temu

    Who also watched until the last second to see if there was anything in the credits?

  • Angel of Death
    Angel of DeathDzień temu

    "Is this an advert?" *Ad plays* Yes, yes it is.

  • OnFireGamer
    OnFireGamerDzień temu

    Are people really this stupid these measures are necessary

  • Matthew Ockey

    Matthew Ockey

    Dzień temu

    It's mostly for children

  • FenceThis
    FenceThisDzień temu

    "Flew in from Miami Beach " B O A C " " 1968

  • 1an only
    1an onlyDzień temu

    11:47

  • 1an only

    1an only

    Dzień temu

    Bruh

  • Clyde Marshall
    Clyde MarshallDzień temu

    Our Constitution is equivalent to a religious text. At least to me.

  • Matthew Ockey

    Matthew Ockey

    Dzień temu

    yikes

  • Asfand Khan
    Asfand Khan2 dni temu

    I just got an advert, seconds before Tom asks "is this an advert"...

  • That Commenter
    That Commenter2 dni temu

    The thing you're trying to find 11:42

  • Kaito 1412
    Kaito 14122 dni temu

    And right now PLclip wants to tax non US CITIZEN content creators revenue from views they get from the Usa

  • leighmossien2009
    leighmossien20092 dni temu

    I HATE ADS

  • AlienWacker
    AlienWacker2 dni temu

    "Inciting imminent lawless action" - Trump must have skipped that one... "Threatening senior politicians"... "Spreading malicious, deliberate lies"... Oh well... I'm Canadian.... He's their problem....

  • AlienWacker
    AlienWacker2 dni temu

    Pepsi Ad in the middle of Total Recall (1990)....

  • Lana
    Lana2 dni temu

    This is a great video, very informative

  • Oliver Bryant
    Oliver Bryant2 dni temu

    Should have used the scene from Wayne’s world with the product placement. Great video. Edit: Nevermind

  • JDwithADDinHD
    JDwithADDinHD2 dni temu

    Did... Did you just say I'm not your friend Scott? Well that sure is strange considering I've been waiting for an invite to any of your birthdays i can take a hint, scott

  • Somnium-Arts
    Somnium-Arts2 dni temu

    Idk abt other countries but here in the Netherlands on tv if a show is sponsored they always say so right before the show, in ad breaks, and after the show. “Dit programma wordt mede mogelijk gemaakt door...” which is similar to “this show is brought to you by” Or “this show is sponsored by” Sometimes its just one sponsor and sometimes its multiple but here they definitely mention it

  • WyattW! [OFFICIAL]
    WyattW! [OFFICIAL]2 dni temu

    11:46

  • Ty McCarthy
    Ty McCarthy2 dni temu

    Anyone else get a PLclip ad roll right before Tom said "Is this an advert?!" This is getting really meta.

  • DryEyeBuilds
    DryEyeBuilds2 dni temu

    11:46 personal replay button, but you can use it too if you want!

  • Aydin Marriott
    Aydin Marriott2 dni temu

    for all of you looking for the vape scene: 11:46 enjoy

  • Just Meep
    Just Meep2 dni temu

    Um, beats by drye? AJR?

  • Jamyre

    Jamyre

    16 godzin temu

    ?

  • VazanXYT
    VazanXYT2 dni temu

    11:45 this is the reason why everyone came here

  • ApplesPapples
    ApplesPapples2 dni temu

    Stuff like a junket is common in all of human history.

  • ApplesPapples
    ApplesPapples2 dni temu

    "They look and feel like a random slot machine, but in reality, they're rigged so you win just enough to keep feeding more and more money desperately in the game" So just like every slot machine and casino game ever?

  • mobilemowers
    mobilemowers2 dni temu

    I see so many youtubers have thir homemade commercials caay about car buying sites but never declare in the begining of the ad. This way they can double dip with youtube ad's and thier own sponsered ads

  • The Swamp Shredder
    The Swamp Shredder3 dni temu

    11:45 if you are looking for the vape choke part here you go

  • susan ghimire
    susan ghimire3 dni temu

    Here you go 11:48, your search is over XD

  • Mathiew Tackitt
    Mathiew Tackitt3 dni temu

    Correct me if I'm wrong, but the Constitution doesn't apply to corporations and businesses, right? Those are human rights, meant to protect the people, not business rights. Sure, maybe Congress added businesses and corporations under those protections, but that would mean Congress would just have to repeal that rather than rewriting the Constitution. Again, I could be wrong, but that was my understanding of the Constitution. It protects citizens, not businesses.

  • Luna Noche
    Luna Noche3 dni temu

    11:46

  • Adrian T
    Adrian T3 dni temu

    Was this an advertisement for UK laws?

  • Vexari
    Vexari3 dni temu

    11:45

  • Unlimited Rory
    Unlimited Rory3 dni temu

    11:46 I keep laughing at that I don't know why

  • Grace
    Grace3 dni temu

    11:45 for the iconic vaping

  • Turt Les
    Turt Les3 dni temu

    11:46 me when I choke on water

  • Cindy Lian
    Cindy Lian3 dni temu

    12:31 “Is this an adve-“ Gets ad. Well played

  • SmokingSpitfire
    SmokingSpitfire3 dni temu

    Tom: I'm going to use car placement as an example in a James Bond movie. Also Tom: Uses the one scene showing a FORD instead of the most famous brand-movie pairing on earth (Aston Martin) Never change!

  • People Playground Edits
    People Playground Edits3 dni temu

    "its time to play, is this an advert ?" *ad plays*

  • Marnus Lasagne
    Marnus Lasagne3 dni temu

    11:45

  • domsfilms
    domsfilms3 dni temu

    11:47

  • ellacy
    ellacy4 dni temu

    I have another problem with PLclip’s advertising system. There was a product that two PLcliprs produced in late 2019 and a whole ‘documentary’ was made during it, receiving millions of views each episode. This was the Shane Dawson and Jeffree Star makeup palette, and it was very successful in getting people to buy the product. Should this have been classified and declared as sponsored? It definitely influenced a lot of people to buy the palette, just because of this connection they had made to it from watching the videos. I watched the series as it came out and even bought the product (in possibly my worst buying experience ever as the website crashed and I accidentally bought two in the rush to get it, and shipping from the USA is really expensive!) Personally, I had no interest in makeup but I still wanted this palette so badly. This shows that the videos had something to do with a person’s desire for the product, and what’s messed up is that their target audience was mainly teens. I think there is definitely something wrong with this, as since I was only young I didn’t know any better. I always look back on it with a lot of dread and disappointment in myself, but i still believe that the two PLcliprs had influenced their audience and its not our fault because we couldn’t notice this at the time. If they were following certain rules for advertising then something needs to change, and if they weren’t then why didn’t anyone intervene with the series? I think this is definitely a problem on PLclip because of the amount of young people who are more likely to be influenced by things like this.

  • jdemondo18974
    jdemondo189744 dni temu

    What about when shows, (only one that comes to mind is iCarly) where they clearly use an Apple computer but change the logo to something like a pear with a bite out of it?

  • that_tilton
    that_tilton4 dni temu

    I remember the days of no demonetization, and no influencer adverts. I wish we can go back to those days. PLclip has just been on a downward spiral since 2015.

  • Thai Lai
    Thai Lai4 dni temu

    hi tom sctot

  • Thai Lai

    Thai Lai

    4 dni temu

    omg hi im tom scot,

  • Geeky Channel
    Geeky Channel4 dni temu

    Anyone else actually wanna go to asbestos land?

  • WeeWeeJumbo
    WeeWeeJumbo4 dni temu

    You came here to see 11:45

  • BeanSuop 8te
    BeanSuop 8te4 dni temu

    "It's time to play "Is this an adver-" *Target ad plays* Me: "Well it says "ad" a the bottom so..."

  • Xander Baker
    Xander Baker4 dni temu

    did you or did you not just endorse any and decks Saturday night takeaway without any things!

  • Matthew Ockey

    Matthew Ockey

    Dzień temu

    You wanna try that one again

  • Super Pandas
    Super Pandas4 dni temu

    Wow, Disney, of all company’s, is doing better then the BBC. I had a product placement warning, very clearly, before ,any popping returns a few months ago.

  • Andrew Pyndyk
    Andrew Pyndyk4 dni temu

    I tried to watch the vaping part on 0.25x speed and died trying not to laugh

  • plojs 0
    plojs 05 dni temu

    when you realize those last 5 seconds were to meant to give a bad reputation to vaping products, in other words, telling us his opinion and the end of the video, just like an influencer, and we barely noticed. That was his point all along.

  • Cian Gargan
    Cian Gargan5 dni temu

    11:45 Tom Vaping

  • SkyLimited
    SkyLimited5 dni temu

    11:46 rip tom scott

  • AshDoesMusic
    AshDoesMusic5 dni temu

    phat vape at 11:45

  • Yan Cid
    Yan Cid5 dni temu

    "It's time to play: 'Is this an advert?'" [Target ad plays]

  • Ryan E
    Ryan E5 dni temu

    Not entirely accurate. In the medical and dental communities experts are absolutely required to identify potential conflicts of interest. I've read many health care journal articles and have been to plenty of seminars where speakers have disclosed relationships with private enterprise. You are right, however in saying that this should be much more commonplace.

  • TaZe Schwifty
    TaZe Schwifty5 dni temu

    "is this an advert" instantly gets 2 ads

  • P G
    P G5 dni temu

    11:45

  • Foxybtw
    Foxybtw5 dni temu

    11:47 😂

  • Sabol Anton
    Sabol Anton6 dni temu

    11:47

  • HYKANTUS
    HYKANTUS6 dni temu

    11:45 Iconic.

  • Geo Neo
    Geo Neo6 dni temu

    11:42 (what you came for)

  • Lamp_Master 69

    Lamp_Master 69

    5 dni temu

    Read my mind

  • Artemis Garcia
    Artemis Garcia6 dni temu

    It's mostly because most media hates online media to a T, they have demonized the internet just like books, the written word and phones

  • Tom Reid
    Tom Reid6 dni temu

    Waited 15 minutes wondering but yes Wayne’s World was there!

  • Car Jac
    Car Jac6 dni temu

    So this explains the "radio edit" on the song title.

  • Cherry Mosley
    Cherry Mosley7 dni temu

    Damn, now I want a sandwich and milkshake...

  • Ed
    Ed7 dni temu

    honestly i took like 5 seconds to realize gucci gang had a trademark

  • Jacob Cakob
    Jacob Cakob7 dni temu

    That coughing when you vaped was hilarious

  • Bulk Bogan
    Bulk Bogan7 dni temu

    11:47 That's what you're here for. You're welcome. Don't pretend you weren't.

  • Pi Cubing Official

    Pi Cubing Official

    7 dni temu

    Nope, I was here to see Tom Scott talk about adverts for 30 minutes

  • Mark Penhall
    Mark Penhall7 dni temu

    Because we already paid for it?

  • Dark Knighte Apologeticz
    Dark Knighte Apologeticz7 dni temu

    Government giving the same rules to everyone, yea that's never gonna happen. Good luck, though.

  • Jay P
    Jay P7 dni temu

    I really hope that at some point of his life, Tom will be knighted. Maybe that requires social media platforms to become more recognized my the mainstream, but i could see that happening when current generations grow up. If that happens I really can't name a bigger, better or higher quality influencer on this platform right now. If one of his videos like this ends up starting something big which I seriously believe could happen, I'd bank on it even more.

  • anagennao
    anagennao7 dni temu

    This vape contains no nicotine or flavor... just 100% pure THC.

  • Nembly
    Nembly7 dni temu

    PLcliprs and influencers are mainly young people and the gov't has no qualms about restricting young people.

  • Fred Evans
    Fred Evans7 dni temu

    do you vape? No I dabble in mouth operating fog machines

  • Nembly
    Nembly7 dni temu

    Fantastic video. Bless you for the 30 Rock bits. By the way, I was eating a delicious snack of M&Ms chocolate candy throughout which I washed down with some Starbucks vanilla Frappuccino bottled beverage. Really satisfied my sweet tooth.

  • Gpendre
    Gpendre7 dni temu

    11:34

  • Dooshopo Yt
    Dooshopo Yt7 dni temu

    "There is UGGGHHHHGGGTGD* -Tom scott 2021

  • Ry
    Ry7 dni temu

    why do brits say advert as shorthand for advertisement instead of simply "ad"

  • Tomate too
    Tomate too7 dni temu

    11:46

  • Trench 666
    Trench 6667 dni temu

    Is this an advert? *Actual Advert plays

  • ucity metalhead
    ucity metalhead7 dni temu

    The Worst sponsorship has got to be raycons i lose a bit of respect for anyone pushing that trash on fans.

  • JakeFennec
    JakeFennec8 dni temu

    step one of vaping: Don't talk while vaping

  • Pi Cubing Official

    Pi Cubing Official

    7 dni temu

    Step 1 of vaping: don’t vape

  • lambdaguy101
    lambdaguy1018 dni temu

    11:46

  • Andrew McCall
    Andrew McCall8 dni temu

    Tom Scott should start a political party called “The Fair Party”. I’d vote for it!

  • rautermann
    rautermann8 dni temu

    I think that "everyone draws the line just below themselves" is a bit cynical and I'm not sure we have reason to believe it's not just "everyone acts just above the line they would draw".

  • Maike Barth
    Maike Barth8 dni temu

    why are you standing in a shirt outside when its so cold

  • Infernal Deadra
    Infernal Deadra8 dni temu

    I actually really appreciate that scene from Wayne's World because it was such a perfect representation of this.

  • Nicholas Kroeplin
    Nicholas Kroeplin8 dni temu

    16:39 what about jerry seinfeld producing seinfeld starring jerry seinfeld who plays jerry seinfeld

  • Danko Kapitan
    Danko Kapitan8 dni temu

    *11:46* 😂😂

  • Timothy Manukian
    Timothy Manukian8 dni temu

    11:46 is why you came here

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